Open the site the grant paid for. It is still up. The domain resolves, the logo is crisp, the pages load. That is already something, and it is worth saying before we go on.
Kit Digital bought a deliverable. A site finished before the deadline, invoiced, justified. For a workshop, a small hotel or a shop that had a Facebook page and little else, that was a genuine step up. The programme is still running in 2026 — Red.es, Acelera pyme — and this is not about relitigating the grant. The grant was worth it. It did what was signed.
What was signed was a deliverable, not an operation. The grant paid for the site to exist. It did not pay for the site to answer. And that is the difference that, a couple of years on, gets called a hangover.
What the brochure does well
The brochure does well what it was paid to do. You got a domain that is yours, not a rented profile in someone else’s house. You got a logo and a look that beats the free template. And — the part people forget — it was finished on time, invoiced, justified. For anyone starting from little, that was a step. You do not have to pretend otherwise to sell the next thing.
What the brochure does not do
What the brochure does not do is everything that happens after someone decides to come.
The phone in the footer is a landline; the number that actually gets answered is a WhatsApp that is written nowhere on the page. The hours say summer, read in October. The address on Maps says the old unit; the site, the new one. The “Contact” form lands in an inbox nobody has opened since launch day. And there is no person named to send the reply.
None of this is a failure of the programme. It is the limit of what the programme could buy. The grant closed when the site was delivered. What comes after — the site keeping working — was not in scope, and was not going to be.
The fork
The fork does not start with “we need AI.” Keep the domain. Keep the real photos — the ones taken on a phone of the actual place. Stop treating the brochure as the shop. The fix is not changing how the site looks. It is changing how it works.
The next version has to answer. Take the thing you actually sell — a slot, a table, an appointment — on your own domain. Keep the hours current without you uploading them at eleven at night. And when someone writes in another language, leave a draft that a person reads and sends, not an automatic reply that gets the date wrong.
What is out of scope
Plenty is out of scope here, on purpose. It is not rebuilding the company. It is not wiring the site into your supplier’s parts-ordering. It is not selling faster. The leftover-brochure problem is smaller and more stubborn than any of it, which is why it gets fixed first.
The hangover is operational
The hangover from Kit Digital is not creative and it is not strategic. It is operational: a site that describes the business instead of running any part of it. The point is not to mourn the grant — it did its job. The point is that the next version of the site, whoever pays for it, has to answer. A brochure that ranks is a good start. A page that takes the booking is the job.
When we do that as a package, it comes in three sizes. Presence (€3,450) gets the card, the site and the door telling one story. Bookings (€5,450) puts the booking on your own domain instead of handing it off. Operator (€7,950) adds one real workflow — an agent that drafts the reply in the language it arrived in, and a person who reads it and sends it. Care (€149/month) keeps the hours, the menu and the fixes current; it is part of the work, not an add-on you drop to save money. Named once, here, so the shape of the work is clear.
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Frequently asked questions
Was the Kit Digital money wasted?
No. The grant paid for a domain, a look and a site finished before the deadline — a real step up from a Facebook page. What it did not buy is a site that takes a booking or keeps its hours straight. You keep what it built and close the gap.
Do I need a new website, or can I fix this one?
Usually you keep the domain and the real photos and change how the site works, not how it looks. The problem is that a brochure is being treated as the shop. Making it answer is the work.
Isn't the answer just to add AI?
No. Most of the fix is unglamorous: hours kept current, a page that takes the thing you sell, one phone number that gets answered. AI only helps at the last door — drafting a reply that a person still reads and sends.