Who we are
People who understand the land and the technology
Bárbara Trujillo founded Yerbabuena Digital in Vélez-Málaga to help SMEs around us — shops, workshops, hotels, and small operators — reach further with a website that tells the truth and answers.
Founder
Founded by Bárbara Trujillo
Bárbara Trujillo
Founder & CEO — Vélez-Málaga, Axarquía
Bárbara Trujillo is the Founder and CEO of Yerbabuena Digital. She is a graphic designer and brand/communication strategist: brand design at Yerbabuena Software (2010–2013) — logos and corporate identity for the company that built Athento — then Communications Coordinator at Vélez-Málaga City Hall, with Advertising/PR/Strategic Communication and Graphic Design studies at the University of Málaga plus specialized master's degrees.
She founded Yerbabuena Digital in 2025 to help the companies around us in Southern Europe gain real improvements with serious technology — without hype, without losing ownership of their data or processes, and without needing a big team.
From Vélez-Málaga she leads a studio for SMEs that want to reach their potential — brand clarity, human accountability, and a website that answers.
Technology should feel like good land work — practical, understandable, and yours.
Our story
In 2005, a team spun out of the University of Málaga to bring fresh air to enterprise content management. They called it Yerbabuena — spearmint — because the software was meant to feel light, natural and refreshing in a category weighed down by heavy tools. That team built Athento, an intelligent document platform that grew to serve banks, hospitals, councils and administrations across Spain, Latin America and the United States.
Bárbara Trujillo worked with that original Yerbabuena Software story — building brands, communication, and design for products that had to earn trust. She went on to lead strategic communication in the public sector and deepen her work in advertising, PR, and graphic design — always close to Vélez-Málaga and the Axarquía.
Yerbabuena Digital is the next chapter: we plant seeds of technology that grow organically. Deep expertise in agentic AI, data architecture, and governance from the senior technical team keeps delivery credible; Bárbara keeps the company human, accountable, and rooted in honesty.
What we value
What we value
Organic growth
We start with what will take root — one clear foundation, then patient care. Forced forests do not last.
Freshness and honesty
Like yerba buena on a warm morning: clear before it is clever. If we cannot explain it, we have not finished.
Human in the loop
Agents should amplify judgment, not replace it. You keep the wheel on approvals; we tend the heavy lifting with full traces.
Quiet excellence
The plant flourishes. We tend the roots — websites, agents, data, and the unglamorous care that keeps them alive.
Independence
We recommend the platforms that fit your estate — we take no resale commissions and carry no vendor quota. Where prior platform experience shapes our perspective, we say so.
Location & roots
We are based in Vélez-Málaga, in the Axarquía of Málaga — Mediterranean light, hospitality and tourism all around us. From here we serve operators across Southern Europe in English, Spanish, and French, with the same practical, rooted approach.
Technical credentials
Behind delivery, the senior technical team holds current, verifiable certifications on the platforms we architect with — vendor-level depth that underwrites forward-deployed work, not wall decoration.
Claude Certified Architect – Foundations (Anthropic) — Anthropic's current credential for solution architects: designing production-grade systems with the Claude API, agent architectures, MCP, and the Claude Agent SDK. Verifiable on Credly. Together with OCI Architect Professional and hands-on agentic governance experience, it is how we staff forward-deployed delivery — architects who sit inside your operation and ship governed AI systems the way Palantir FDEs and frontier-model vendors deploy production work: on your data, with your constraints, measured by what goes live. Verify on Credly →
Oracle Cloud Infrastructure Architect Professional (Oracle) — Principal-level cloud architecture across landing zones, migration, and cost management — the estate layer under agents and model routing.
Credentials prove we speak a platform's language fluently. Our defaults still follow your interests: open models where they do the job, frontier models where they earn the premium — and delivery that embeds until something works in production.
Heritage timeline
- 2005Yerbabuena Software spins out of the University of Málaga; enterprise content management begins.
- 2009Athento intelligent document management launches.
- 2013Athento reaches 100+ enterprise customers across Spain, LATAM and the US.
- 2016Enterprise data catalog and lineage work — the foundations of lakehouse governance.
- 2019Principal cloud architecture across OCI, AWS, Azure, and GCP — landing zones, migration, and FinOps.
- 2021Fine-grained access control and data governance on enterprise data platforms.
- 2023Entity resolution, AML, and graph analytics in regulated industries.
- 2024Agentic AI governance at a leading enterprise platform — agent discovery, Trustscore, PBAC, Unified Trust Layer.
- 2025Bárbara Trujillo founds Yerbabuena Digital — technology planted with care for Southern European companies, trilingual by default.
- 2026Customer journey and garden voice live — from seed to harvest, with the same technical depth underneath.
Want to walk further with us?
Bárbara and the studio work on Web & eCommerce packages for Southern European companies, and US → EMEA market entry for teams crossing the Atlantic.