Hospitality & local services
Pain: OTA commissions eat margin; the website is outdated or only in one language.
Fit: Direct booking sites, WhatsApp flows and GBP sync — trilingual from day one.
Practice · Websites & eCommerce
Websites, stores and agents that ship work
Your modern front door and your automated back office — designed, built and launched trilingually. Fast sites, conversion-focused ecommerce, and AI agents that follow your rules.
Yerbabuena Digital
Yerbabuena Digital builds trilingual marketing sites, ecommerce and AI agent pipelines for companies in Spain, the USA and France. We combine studio-speed delivery with enterprise-grade SEO, accessibility and privacy — so you convert more direct revenue and automate repetitive work without losing control.
Who this practice is for
Teams that need a credible digital presence and optional automation — without juggling three vendors.
B2B scale-ups
Pain: Outbound and support do not scale; the site does not explain the product clearly.
Fit: Conversion-focused sites plus outreach or support agents with human approval.
Cross-border SMEs
Pain: Customers in ES · EN · FR expect localized tone, cookies and privacy done properly.
Fit: Static-first sites with GDPR-ready consent and policies in all three languages.
Build, sell and automate — in one partner
Most agencies stop at a pretty homepage. Most automation shops stop at a demo. We do both: marketing sites and digital stores that convert, plus AI agents wired into your CRM, inbox and operations — with human approval where it matters.
Every project is mobile-first, accessibility-minded, and trilingual (ES · EN · FR) by default. SEO, analytics, cookie consent and privacy policies are baked in from the first commit — not bolted on at launch.
When you are ready to scale, we connect your site to agent pipelines: lead discovery, personalized outreach, content drafts, support triage and scheduling — governed by your data and your guardrails.
We publish performance baselines (Core Web Vitals, accessibility, conversion paths) so you can tie spend to outcomes — not just deliverables.
Return on investment
Where the numbers come from
Illustrative scenarios based on typical engagements — results vary by industry, traffic and scope. We scope every project together before you commit.
Costa del Sol hospitality — 40 rooms
A boutique hotel relied on Booking.com for most reservations. A trilingual direct-booking site with WhatsApp and calendar integration shifted mix over 12 months.
- OTA commission avoided
- ~€18k / year — Illustrative at 15% on shifted volume
- Direct share increase
- +12 pts — From marketing + GBP + repeat guests
- Site payback
- < 6 months — Growth tier + care plan
A conversion-focused site pays back quickly when you already pay platform fees on every booking.
B2B SaaS — outreach pipeline
A Madrid scale-up replaced two part-time SDR contractors with an agent pipeline: research, draft, human approve, send — connected to CRM.
- Qualified meetings
- 3× / quarter — Same ICP, better follow-up
- Contractor spend
- −40% — Agent + senior review hours
- Time to first PoC
- 2 weeks — Discover → live agent
Agents scale repetitive outreach when approval gates and logs are designed in from day one.
Capabilities
What we build and automate
Pick one lane or combine them into a single fresh system for your business.
Marketing & corporate websites
Brand-aligned sites that load fast and tell a clear story.
- Design systems aligned to your brand
- Landing pages and multi-page corporate sites
- Blog and SEO content structure
- Core Web Vitals and technical SEO
Ecommerce & direct booking
Sell and book without giving away margin to intermediaries.
- Stripe and payment gateway integration
- Inventory or availability calendars
- WhatsApp and direct booking flows
- Google Business Profile sync
Agent automation
AI workers that do real tasks — with you in the loop.
- Lead discovery and personalized outreach
- Content, support and scheduling agents
- Human-in-the-loop approval workflows
- Observability, logs and guardrails
Launch & care
We launch, measure and keep your stack fresh month after month.
- Analytics and conversion tracking
- Cookie consent and privacy compliance
- Monthly content and performance reviews
- Priority support on Commerce tiers
Use cases
Industries we know well
Direct bookings on the Costa del Sol
Challenge: High OTA dependency and a single-language site that did not rank locally.
Outcome: Trilingual site + booking flow; direct share up, commission spend down (details under NDA).
Outbound that keeps a human in the loop
Challenge: Founders doing manual LinkedIn and email outreach; inconsistent CRM hygiene.
Outcome: Agent drafts + approval queue; qualified meetings tripled in one quarter (illustrative).
Corporate site + compliance-ready forms
Challenge: Legacy WordPress, slow mobile, no cookie or privacy alignment for EU leads.
Outcome: Static-first rebuild, ES · EN · FR, accessible forms and analytics in weeks.
Engagement
How a digital agency project runs
Four clear phases — from diagnosis to a live site or agent pipeline you can explain to your board.
Discover
We map goals, audience, channels and existing tools. You get a written brief, sitemap and automation opportunities — not a generic deck.
Design
Brand, structure and a live concept. You approve copy, layout and agent boundaries before production code ships.
Build
We develop in short cycles with weekly demos. Sites go through performance and accessibility checks; agents get test runs on real (sanitized) data.
Launch & grow
Go-live, analytics baseline, handover docs and optional care plan. We tune SEO, agents and conversion based on real traffic.
Before & after
What changes when you work with us
Before
- Slow, single-language site with unclear calls to action
- Bookings and sales through platforms that charge 10–25% per transaction
- Manual outreach and support copied from spreadsheets
- Privacy and cookies patched together before each audit
After
- Fast trilingual site with measurable conversion paths
- Direct revenue channels with Stripe, WhatsApp or calendar booking
- Agent pipelines with logs, guardrails and human approval
- SEO, accessibility and GDPR-ready consent from launch
Outcomes
What clients typically see
Days, not months
Trilingual marketing sites and agent PoCs delivered in days to a few weeks — senior engineers, not a rotating bench.
Direct revenue
Direct bookings and ecommerce reduce OTA and marketplace fees; conversion-focused design pays for itself.
Agents that scale
Outreach and support pipelines replace repetitive contractor work — with approval gates you control.
Compliance-ready
Privacy, cookies and terms done properly from day one — especially important for EU and cross-border audiences.
Frequently asked questions
Frequently asked questions
Do you include three languages on every site?
Growth and Commerce tiers include ES · EN · FR by default. Launch is bilingual (ES · EN); French is a small add-on. We localize tone, not just words.
Can you build agents without a new website?
Yes. Many clients start with an outreach or support agent connected to existing tools. We scope integrations in the Discover phase.
Which stacks do you use?
Static-first sites (Astro) for speed and security; agents on modern LLM stacks with file-based state and human approval. We pick boring, maintainable tools.
What does ongoing care include?
Hosting checks, security updates, content tweaks, SEO monitoring and agent log reviews — tiered by Launch, Growth or Commerce.
How fast can you launch a trilingual site?
Launch and Growth tiers typically go live in days to a few weeks depending on content readiness. We show weekly progress — not a black box.
Do you handle hosting and domains?
We recommend and configure Cloudflare Pages, Netlify or similar static hosts. You keep domain ownership; we document DNS and handover.
Explore our other practices
Yerbabuena Digital
Still navigating between pilot and production?
If you're working through questions around access, architecture, compliance, cost control, or moving a working system into a governed production environment, we can help clarify the next practical step. We respond within one business day with a direct assessment and, where it makes sense, an initial conversation.