Hospitality & local services
Pain: OTA commissions erode margin; the site is outdated or only in one language.
Fit: Direct-booking Presence or Bookings packages, WhatsApp flows and local SEO — languages scoped to the package you choose.
Practice · Websites & eCommerce
Sites that convert — with agents that answer
Trilingual marketing sites, direct booking and ecommerce, plus a human-approved agent on your front door. Fixed packages when you want a clear price; custom builds when you need more.
Wine glass overlooking Andalusian vineyard rows and mountains in soft light
Yerbabuena Digital
We design and ship trilingual websites and stores for companies in Spain, the USA and France — with SEO, accessibility and privacy built in. When you need a clear commercial path, our Presence, Bookings/Shop and Operator packages on Web & eCommerce give fixed scope, timeline and price. Custom work uses the same standards when your brief is larger.
Who this practice is for
Operators who need a credible front door and optional automation — without three vendors and an open-ended agency retainer.
Independent shops & studios
Pain: You need a store that actually sells — not a brochure with a cart bolted on.
Fit: Bookings/Shop with payments, inventory or availability, and a Care plan after launch.
Cross-border SMEs
Pain: Customers in ES · EN · FR expect clear tone, cookies and privacy done properly.
Fit: Static-first sites with GDPR-ready consent; Operator when you are ready for a governed workflow on top.
One partner for the site — and the work behind it
Most agencies stop at a homepage. We ship sites that convert and, when it fits, an agent that answers enquiries with your rules and your approval. The commercial entry is Web & eCommerce: three fixed packages plus Care. This practice page is the deeper brief for custom scopes, hospitality systems and agent-wired experiences.
Every build is mobile-first and accessibility-minded. SEO, analytics, cookie consent and privacy policies land in the first commits — not as launch-week patches.
Operator packages and custom builds can connect the site to a governed agent pipeline: enquiry triage, booking assistance, content drafts — with human approval where it matters.
We publish performance baselines (Core Web Vitals, accessibility, conversion paths) so spend ties to outcomes you can measure.
Return on investment
Where the numbers come from
Illustrative scenarios based on typical engagements — results vary by industry, traffic and scope. We scope every project together before you commit.
Costa del Sol hospitality — 40 rooms
A boutique hotel relied on Booking.com for most reservations. A trilingual direct-booking site with WhatsApp and calendar integration shifted mix over 12 months.
- OTA commission avoided
- ~€18k / year — Illustrative at 15% on shifted volume
- Direct share increase
- +12 pts — From marketing + GBP + repeat guests
- Site payback
- < 6 months — Bookings package + Care
A conversion-focused site pays back quickly when you already pay platform fees on every booking.
Local retailer — online shop
A Costa Tropical shop moved from Instagram DMs to a Bookings/Shop site with Stripe and a Care plan for content and security updates.
- Checkout completion
- Measurable — Baseline set at launch
- Support load
- Down — Agent drafts; owner approves
- Time to live
- 35–45 days — Package timeline when content is ready
Fixed scope and a Care retainer beat open-ended redesigns when the goal is to sell, not to decorate.
Capabilities
What we build
Start with a fixed package or combine lanes into one system for your business.
Marketing & corporate websites
Brand-aligned sites that load fast and tell a clear story.
- Design systems aligned to your brand
- Landing pages and multi-page corporate sites
- Blog and SEO content structure
- Core Web Vitals and technical SEO
Ecommerce & direct booking
Sell and book without giving away margin to intermediaries.
- Stripe and payment gateway integration
- Inventory or availability calendars
- WhatsApp and direct booking flows
- Google Business Profile sync
Agents on the front door
AI that answers and drafts — with you in the loop.
- Enquiry and booking assistance agents
- Human-in-the-loop approval workflows
- Tone and policy guardrails
- Observability and reply logs
Go-live & Care
Go live, measure, and keep the stack healthy month after month.
- Analytics and conversion tracking
- Cookie consent and privacy compliance
- Care plan: updates, content tweaks, monitoring
- Priority support on Operator + Care
What you walk away with
Deliverables by engagement
Trilingual sites and digital experiences with the same governance standards as your core stack.
Discovery Workshop
- Site and conversion goals map
- Technical stack recommendation
- Content and SEO baseline audit
- Scoped build plan with milestones
Governed PoC / Pilot
- Key pages or booking flow live
- Analytics and privacy baseline
- Accessibility pass on pilot scope
- Agent integration hook points documented
Full Implementation
- Production site or ecommerce build
- Trilingual content structure (EN / ES / FR)
- SEO, performance and privacy by design
- CRM or ops integrations
Governed Retainer
- Content and conversion iteration
- Performance and Core Web Vitals monitoring
- Security and dependency updates
- Quarterly analytics review
Use cases
Industries we know well
Direct bookings on the Costa del Sol
Challenge: High OTA dependency and a single-language site that did not rank locally.
Outcome: Trilingual site + booking flow; direct share up, commission spend down (details under NDA).
Shop that replaces DM commerce
Challenge: Sales stuck in Instagram messages; no reliable inventory or checkout.
Outcome: Bookings/Shop with Stripe and Care; measurable checkout and fewer lost enquiries (illustrative).
Corporate site + compliance-ready forms
Challenge: Legacy WordPress, slow mobile, no cookie or privacy alignment for EU leads.
Outcome: Static-first rebuild, ES · EN · FR as scoped, accessible forms and analytics in weeks.
Engagement
How a website project runs
Four clear phases — from brief to a live site (and optional agent) you can explain to your team.
Discover
We map goals, audience, channels and tools. You get a written brief, sitemap and package recommendation — not a generic deck.
Design
Brand, structure and a live concept. You approve copy, layout and agent boundaries before production code ships.
Build
Short cycles with weekly demos. Sites pass performance and accessibility checks; agents get test runs on sanitized data.
Go-live & Care
Go-live, analytics baseline, handover docs and optional Care. We tune SEO, agents and conversion from real traffic.
Before & after
What changes when you work with us
Before
- Slow, single-language site with unclear calls to action
- Bookings and sales through platforms that charge 10–25% per transaction
- Enquiries answered late — or not at all — from a shared inbox
- Privacy and cookies patched together before each audit
After
- Fast site with measurable conversion paths and optional agent
- Direct revenue channels with Stripe, WhatsApp or calendar booking
- Human-approved replies with logs and guardrails
- SEO, accessibility and GDPR-ready consent from launch
Outcomes
What clients typically see
Clear commercial path
Presence, Bookings/Shop and Operator packages with fixed price and timeline — or a scoped custom build when you need more.
Direct revenue
Direct bookings and ecommerce reduce OTA and marketplace fees; conversion-focused design pays for itself.
A front door that answers
Enquiry agents draft replies under your rules — you approve before anything sends.
Compliance-ready
Privacy, cookies and terms done properly from day one — especially for EU and cross-border audiences.
Works with your platforms
Static-first stacks (Astro, Vercel-class hosting), Stripe, Formspree, Plausible, CRM and booking systems — wired for privacy, accessibility and agent integration without unnecessary SaaS sprawl.
Frequently asked questions
Frequently asked questions
How do packages relate to this practice?
Web & eCommerce lists fixed packages (Presence, Bookings/Shop, Operator) plus Care. This practice page covers those packages and larger custom scopes. Start on the packages page when you want a clear price.
Do you include three languages on every site?
Language scope follows the package or custom brief. Presence can include optional three languages; Bookings/Shop and Operator typically ship the languages you need for your markets. We localize tone, not just words.
Can you build agents without a new website?
Yes. Some clients start with an enquiry or support agent on existing tools. We scope integrations in Discover.
Which stacks do you use?
Static-first sites (Astro) for speed and security; agents on modern LLM stacks with human approval. We pick boring, maintainable tools.
What does Care include?
Hosting checks, security updates, content tweaks, SEO monitoring and agent log reviews — priced monthly on the Web & eCommerce page.
How fast can you launch?
Package timelines: Presence typically 21–30 days; Bookings/Shop 35–45; Operator 45–60 — when content is ready. Custom scopes get a written plan in Discover.
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Yerbabuena Digital
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